Founded in 2013 by Eden Cale and Austin Scott, Hiraeth was built to help the next generation of innovators tell their stories, hone their identities and grow their brands.
Understanding that the most effective strategy for success in the digital age involves a combination of authentic engagement with your audience, traditional press outreach and programmatic ad placement, Hiraeth builds customized campaigns to help you strategize, develop, implement and innovate.
Research & Insights
Content Creation & Partnerships
Multiplatform Media Outreach: Digital, Broadcast, Print
Copywriting for Internal & External Communications
Audits & Analysis
Influencer Identification & Outreach
Branded Content Partnerships
Eden has been helping hospitality & lifestyle brands hone their identities for over a decade. With a diverse background in corporate communications, grassroots social media marketing & digital strategy, she develops innovative marketing solutions that combines traditional press outreach and the brand-boosting potential of digital media. She lives in Brooklyn, is a member of PRSA, and is a community volunteer at Project Sunshine, a nonprofit organization that provides free educational, recreational, and social programs to children and families living with medical challenges.
As COO at Hiraeth Media, Austin Claire Scott oversees everything from revenue and media buying to new ad products and branded content partnerships for consumer-focused efforts. She has over 10 years in digital media experience in New York and is a veteran in programmatic ad tech. She is passionate about creative story telling, data driven marketing and good ad placement. She lives in Paris and is currently specializing in video monetization for premium publishers.
Send us a message!