258657_614523652857_7498643_o (1).jpg

eden cale, co-founder & ceo

Eden has been helping hospitality & lifestyle brands hone their identities for over a decade. With a diverse background in corporate communications, grassroots social media marketing & digital strategy, she develops innovative marketing solutions that combines traditional press outreach and the brand-boosting potential of digital media. She lives in Brooklyn, is a member of PRSA, and is a community volunteer at Project Sunshine, a nonprofit organization that provides free educational, recreational, and social programs to children and families living with medical challenges.


austin scott, co-founder & coo

As COO at Hiraeth Media, Austin Claire Scott oversees everything from revenue and media buying to new ad products and branded content partnerships for consumer-focused efforts. She has over 10 years in digital media experience in New York and is a veteran in programmatic ad tech. She is passionate about creative story telling, data driven marketing and good ad placement. She lives in Paris and is currently specializing in video monetization for premium publishers.